Tuesday, July 7th
"TIME" BY Off-White™
- JAPAN INSTALLATION

Off-White™ will be launching "TIME," its first watch collection. In conjunction with the global launch on Tuesday, July 7th, an installation will be held at NUBIAN Toranomon store. Simultaneously, the collection will be released at stores in Harajuku, Osaka, Nagoya, and Sapporo. Sales will also begin on the online store from 7 PM on the same day.

"TIME" is a collection that translates Off-White™'s iconic design codes into objects to wear, collect, and express.

“PROTO 01” is an entry-level model that expresses the origin of design with a transparent structure. It features a square case and transparent structure with Off-White™'s arrow logo placed in a three-dimensional manner. The dial is adorned with the "ON TIME" quote, reinterpreting the brand's graphic codes into an everyday watch. With its lightweight material and moderate 38x45mm size, it's a model that can be easily incorporated as a fashion accessory.

“PROTO LAYER” is a collection that incorporates the design of overlapping structures and layers of parts. By layering the three-dimensional Off-White™ arrow logo within a square case, it adds depth and a structured feel to the flat dial. This is a 3-hand quartz model with a date display, available with a silicone strap and a stainless steel bracelet. It's a conceptual piece characteristic of the brand, as if visualizing the design process and structure itself.

“PROTO AUTO” is Off-White™ “TIME”'s automatic model, showcasing the movement of its mechanical mechanism. "PROTO AUTO" is an automatic collection combining a transparent structure with an open mechanical movement. The skeleton dial allows you to observe the movement of the mechanism, making it a model that not only tells time but also displays its internal structure as a design element. It features a square case with a three-dimensional arrow logo and the "SELF-WINDING" quote, merging Off-White™'s graphic expression with the appeal of a mechanical watch. This series is particularly collectible within the watch category.

The distinctive tonneau case "BEAT" reflects the rhythm of the city and street culture. This collection is inspired by the energy, music, and street culture of big cities. It combines a distinctive 45x51.5mm tonneau case with translucent case colors to create a dynamic look that evokes rhythm and pulse. The dial features Off-White™ arrow motifs and brand codes, enhancing visual impact. It's a 3-hand quartz model with a date display, balancing practical watch functionality with fashion appeal.

Don't miss this opportunity to see them in person.

PROTO 01
(BLK YEL / BLK WHT
/ BLU WHT / WHT BLU)
¥27,500-
(Size: OS)

PROTO LAYER
(BLK SIL)
¥49,500-
(BLK / SIL BLK)
¥40,700-
(SIL GLD)
¥35,200-
(Size: OS)

PROTO AUTO
(BLK SIL)
¥84,700-
(GLD BLK / BLU BLK / SIL BLU)
¥75,900-
(Size: OS)

OFF BEAT
(BLK SIL / BLU SIL
/ SIL GRN / SIL BLU)
¥35,200-
(Size: OS)