AMATERAS

AMATERAS is a lifestyle brand with a concept of "Japanese" x "Western". With the motto of "Spreading Japanese culture through fashion", the brand crosses borders to present the charm of Japan that no one has ever seen before. At the same time, it pioneers a new dimension of "Japanese-Western eclecticism" with a novel lineup that allows Japanese people, who are increasingly being swept away by Western culture, to rediscover the unique beauty of their home country. It is also popular overseas, especially among celebrities. It has become a global brand of nightwear and one-mile wear that Japan is proud of.