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BORNTOSTANDOUT® is an up-and-coming fragrance brand from Seoul that combines the values of "Koreanness" and "non-Koreanness."
The fragrance is genderless and unique, with a provocative concept of liberating "desires" that have been suppressed by social norms. It has been beautifully constructed from top to base by the excellent noses and sensibilities of renowned perfumers such as Frank Volkl, Daphne Bugey, and Olivier Cresp, a pioneer of gourmand notes, and is tailored so that everyone can wear the fragrance neutrally.
The company does not use animal-based fragrances, plant-based fragrances that raise sustainability concerns, or essential oils that contain toxic allergens, and instead makes maximum use of natural fragrances such as absolutes and exotic spices to provide fragrances that are kind to both the environment and the human body.
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