HYACYN

HYACYN is a fashion brand launched in New York by German designer Tobias Ulmer. After building a career in the advertising industry, he moved to New York in 2019 and shifted his focus to fashion. He has developed a unique style that combines the atmosphere of the city with his own aesthetic sense. The brand name comes from "Hyacinthus," which means hyacinth flower in Latin. The name, which is filled with memories of his family, is filled with nostalgic and personal stories.