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The 2nd delivery of the "MASU" FW25, created by Shinpei Goto, will be released on Saturday, August 30th.
This season's theme is titled 20XX (Two Zero Double X), expressing the idea that it is "unlike any other collection."
The cafe racer jacket introduced in the FW19 collection has been updated in every way, from pattern to material and accessories. This extensive lineup includes the Classic Motorcycle Leather Jacket, crafted from high-quality, firm cowhide leather with a fine, taut texture and button closure, and the A2-type jacket from the FW21 collection, which marked the first appearance of the Popcorn series (now the Spiky series) from the brand's signature Spiky series. It also features the Pablo (painter) sweater from the FW19 collection, with its side-opening detailing and worn-in look. And the inside-out argyle sweater from the SS25 collection. These elements transcend time and come together in the DIAMOND SCRAPED SWEATER. Finally, a wide-ranging lineup has arrived, including a long-sleeved T-shirt featuring VICK, a character created by internationally acclaimed graphic artist VERDY.
MASU FW25 2nd Delivery
- date
- Saturday, August 30th
- time
- 10:00 ONLINE STORE
11:00 HARAJUKU
2025 FALL WINTER COLLECTION
20XX
Wearing a felt helmet, the wounds of time shining brightly, the man arrives at the "Kijiiki" (Steam Time Zone), a place where different time periods mix and melt together like the ebb and flow of the tides.
"Steam Time Zone" is a coined term indicating a place where the past and future intertwine, discovered through dialogue with the man by artist Kishi Hiroma, who sees AI as a different kind of intelligence. Like a brackish water area where freshwater and seawater meet, different times intertwine, embracing a dual temporality that cannot be captured on existing timelines. It is as if the very concept of time melts and disappears.
And in the "Steam Time Zone," the moment "right now" becomes "somewhere other than here," freed from the frameworks of past and present. "Now" is such an ambiguous tense, "which is why it's full of possibilities," the man said.
Wandering through the "Steam Time Zone," this future-oriented man reached out to every garment released from April 3, 2018, to the present, reflecting on the brand's history and himself. Confronting each carefully selected piece earnestly, sometimes looking at it from a bird's-eye view and sometimes observing it microscopically, he realized that each garment retained almost the same energy as it did "back then." Traces of his own creative endeavors, as well as those of all those involved, emerged, a new coherence blending with the past. Here, where the brand's style is vividly manifested, a bow and arrow, the mischievous tool of angels, flew into view, and swans appeared, frolicking on the water's surface. The man also wrote, "The mist hanging over the Steam Time Zone beckons with a purpose. Beyond it, I feel as if I can see a faint door of light." The figures emerging from within continue moving forward with a firm resolve, as if beckoned by their future selves. This suggests that the man's journey was short, yet intense—a journey radiating a certain light.
"I can now choose to step away from fashion and build my own comfortable oasis," the man says. "But I don't want to turn my back on fashion just yet." His words express a strong skepticism towards the modern fashion system, as well as an undying love for the existence of clothing. "The infinite future of clothing, this simple tool, is being lost sight of. Rather than following the inertia of new creations, I want to reexamine the essence of clothing that is loved without being bound by time or capitalism." This declaration that closes one of Hoshigiri's routes is also a clear expression of resistance from the man, who is re-examining the value of clothing itself. "That's why I won't be making 'new clothes' right now."
