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To celebrate the launch of the latest collection by NO MAINTENANCE, an up-and-coming brand from LA, an installation that recreates the brand's worldview will be held at the NUBIAN Harajuku store. During the event, the latest collection will be on sale, as well as exclusive items only available at NUBIAN. A launch party will also be held the day before, on Friday, February 7th, at WALL&WALL in Omotesando. Designers Sebastian Moraga and Roe Hodgson will be in attendance, and visitors will be welcomed in a space inspired by NO MAINTENANCE, directed by WORKSHOP (Hiroyuki Arikawa).
NO MAINTENANCE INSTALLATION
- date
- Saturday, February 8th ~ 13th (Thurs)
- time
- 11:00〜20:00
- place
- NUBIAN HARAJUKU
1-20-2 Jingumae, Shibuya-ku, Tokyo
Launch Party Supported by NUBIAN
- date
- Friday, February 7
- time
- 19:00-21:00
- place
- WALL&WALL
Festa Omotesando Building B1, 3-18-19 Minamiaoyama, Minato-ku, Tokyo - entrance
- WALL&WALL
¥1,000 / 1 Drink - DJ
- AVALON / ROSE&KC / RYOTA(FULLHOUSE)
- NO MAINTENANCE -
Founded in 2020 by Sebastian Moraga and Roe Hodgson, who were both based in Los Angeles and worked as archive curators, the two hit it off through their passion for collecting archives of Japanese designer brands. After collecting thousands of designer items, they delved deeper into the world of vintage Americana from the 50s and 60s, which many designers used as references. Based on the idea that "vintage items are limited in number and not available to everyone," they started "NO MAINTENANCE" with the aim of conveying new value as original clothing. In the United States, they have gained a reputation for having a community of celebrities. The brand name comes from the concept of "authentic, long-lasting, and comfortable clothing," and they do not set a seasonal theme, but instead propose an authentic style that reflects the designer's mood at the time.
