Clothing brand beauty:beast was founded by Takao Yamashita in 1991. With a wide range of lineup styles like sporty, casual, denim, and fashion, Yamashita has also released graphic works for comics and also participates in the Japanese music industry under the name Kemonotsukai. Additionally, beauty:beast has collaborated with Adidas, FILA, and Asics, as well as major Japanese companies like digital entertainment company Pioneer and automotive manufacturer Toyota.