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PDF is an Italian fashion brand created by Domenico Formichetti. They offer unconventional streetwear and eye-catching footwear. We report on their first POP-UP STORE in Japan to commemorate the launch of FW24.
This POP-UP STORE is FW24 "The Dirt", which made its first presentation at Milan Fashion Week and quickly became famous. The designer himself came to Japan for the POP-UP, and many people attended, including Italian rappers Sfera Ebbasta, Only U, and KawaK. MANDO, VYST, KOHEI, and JIN from the creative group YEYAN livened up the venue with DJ sets. From footwear being released in Japan for the first time, there are low-cut sneakers and slip-ons. In addition to the latest season's items, models not yet released in Japan are available for this pop-up. The clothing will feature graphics drawn by the designer himself and items with processing that he is good at.
The installation is still ongoing at NUBIAN Harajuku/Osaka. It is now on sale at our Nagoya store and online store. Please check them out too.
