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The first delivery of "MASU" FW24, created by Shinpei Goto, based in Tokyo, is now on sale. The collection "Falling Rain said Yes to the Boy" was the first to be shown on the runway in Paris, and attracted even more attention from around the world.
The first look includes tailored jackets and shirts with studs like a scab covering a wound on the jacket, and a varsity jacket made of melton in the same color with various motifs sewn on it using laser cutting, featuring the brand's initial M, angels, messages, and the brand's lucky number 13. The brand's representative SPIKY series also includes its first zip hoodie. The lineup includes the largest selection of souvenir-inspired caps in Japan. Don't miss out. 
Release date
July 28th (Sun) 11:00~
ONLINE STORE
IN-STORE
FALL WINTER 2024 COLLECTION
falling rain said yes to the boy
MASU has always focused on the inherent perspective of society and people. Designer Goto continues to take a warm and light-hearted perspective on the changing consciousness that comes with the trends of the times, the transition of generations, and changes in lifestyle.
For example, Goto sometimes sees the figure of an angel in the flapping wings of a bat, and finds a unique beauty in an uneaten cake. His statement is realized by infusing his collection with "true feelings that are not spoken out loud." "Even if you are touched by the sight of water droplets on a spider's web after the rain sparkling in the light, and find it "cute" or "beautiful," most people would not tell their partner walking next to them," Goto said, citing his interest in the ordinary feelings that people may keep secret in their solitude. "Maybe children will say what they really think. I say it too," he continued, laughing.
With a more introverted atmosphere than ever before, Autumn/Winter 2024 is composed of open and light stories that are born of empathy. In the collection, with its clear appearance and subtlety, you can find the shapes and cuts of the bat, which are sharp and rounded at the same time. From the collar and neck of the classic Chesterfield coat, to the hemlines of the long raincoats and chaps in water-repellent materials, to the hoods of the detachable collar-type hoods and double-faced sports jackets in suit fabrics with crashed hems, or the contours of the leather vests. Wounds and pain are also metaphors. The holes in the cap cut out like fangs are decorated with rhinestones, the satin down jacket is inspired by bandages, the jacket has studs like scabs that cover the wounds, and the damaged torso is adorned with rhinestones.
Furthermore, the signal that "solitude" and "beauty" are not at odds evokes a quiet and illustrative scene. For example, rain or rain stains are linked to the shoulder studs of the double-faced coat and the countless holes laser-cut into the leather jacket, and the rain on the ground may appear to soak into the long sweatshirt skirt. The appearance of a spider web hanging over the shoulder is expressed with an elegant chain, and the spider web graphic shining in the morning sun is flocked or inkjet printed. The graphic of balloons flying upside down is drawn by VERDY, and several patches made of the same fabric attached to the stadium jacket and traditional tweed jacket function as a symbol of "a quiet assertion that is hard to see". The symbolic leather cake bag is also a treasure chest that contains future happiness. And the bold "kirakira" that comes alive in the dark color tones expresses MASU's identity as it is.
On the runway, Goto's "dark heroes" strolled. They were not weak or intelligent, but compassion and a gentle gaze were their weapons. The collection was rich in a variety of approaches to vintage with a Japanese sensibility, but it was also a challenge to the essential "affirmation" that brings new empathy to people by "looking back at various things that are prejudiced with images of darkness, dirt, and sadness, and reminding us of things that have become so ingrained in our daily lives that they have been forgotten." It's raining, but it's cute. It's lonely, but it's beautiful. It paradoxically affirms things that seem contradictory.
For example, Goto sometimes sees the figure of an angel in the flapping wings of a bat, and finds a unique beauty in an uneaten cake. His statement is realized by infusing his collection with "true feelings that are not spoken out loud." "Even if you are touched by the sight of water droplets on a spider's web after the rain sparkling in the light, and find it "cute" or "beautiful," most people would not tell their partner walking next to them," Goto said, citing his interest in the ordinary feelings that people may keep secret in their solitude. "Maybe children will say what they really think. I say it too," he continued, laughing.
With a more introverted atmosphere than ever before, Autumn/Winter 2024 is composed of open and light stories that are born of empathy. In the collection, with its clear appearance and subtlety, you can find the shapes and cuts of the bat, which are sharp and rounded at the same time. From the collar and neck of the classic Chesterfield coat, to the hemlines of the long raincoats and chaps in water-repellent materials, to the hoods of the detachable collar-type hoods and double-faced sports jackets in suit fabrics with crashed hems, or the contours of the leather vests. Wounds and pain are also metaphors. The holes in the cap cut out like fangs are decorated with rhinestones, the satin down jacket is inspired by bandages, the jacket has studs like scabs that cover the wounds, and the damaged torso is adorned with rhinestones.
Furthermore, the signal that "solitude" and "beauty" are not at odds evokes a quiet and illustrative scene. For example, rain or rain stains are linked to the shoulder studs of the double-faced coat and the countless holes laser-cut into the leather jacket, and the rain on the ground may appear to soak into the long sweatshirt skirt. The appearance of a spider web hanging over the shoulder is expressed with an elegant chain, and the spider web graphic shining in the morning sun is flocked or inkjet printed. The graphic of balloons flying upside down is drawn by VERDY, and several patches made of the same fabric attached to the stadium jacket and traditional tweed jacket function as a symbol of "a quiet assertion that is hard to see". The symbolic leather cake bag is also a treasure chest that contains future happiness. And the bold "kirakira" that comes alive in the dark color tones expresses MASU's identity as it is.
On the runway, Goto's "dark heroes" strolled. They were not weak or intelligent, but compassion and a gentle gaze were their weapons. The collection was rich in a variety of approaches to vintage with a Japanese sensibility, but it was also a challenge to the essential "affirmation" that brings new empathy to people by "looking back at various things that are prejudiced with images of darkness, dirt, and sadness, and reminding us of things that have become so ingrained in our daily lives that they have been forgotten." It's raining, but it's cute. It's lonely, but it's beautiful. It paradoxically affirms things that seem contradictory.
