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The latest PDF of the FW24 collection will be available in all stores from September 13th.
This collection conveys the raw, rebellious spirit of the anti-hero archetype. Inspired by the rugged, vibrant world of motorsports, it expresses the essence of the brand's theme of rebellion and resilience. Projecting this, oversized silhouettes and bold camo patterns, striking prints add a dynamic edge to the collection, which also features distinctive footwear such as boots, slides and mid-shoes, all designed to complement the tough, street-ready aesthetic.
Known for their rebellious style and street-oriented approach, the featured CONCRETE BOYS embody the collection's signature blend of rugged, utilitarian design and nostalgic streetwear. Fashion luminary Lilyachty has brought his unique style to the campaign, further solidifying his influence in the intersection of music and fashion. The visuals, which use fisheye photography, capture the vibe of the 90s streets, creating a cinematic narrative that perfectly matches the theme of the collection.
Release date
- IN-STORE
- September 13th (Fri) 11:00~
- ONLINE STORE
- September 17th (Tue) 19:00~
